Advertising and Public Relations

Profile The profile is based on mining the text of the scientific documents related to the associated experts. Based on that an index of weighted terms is created, which defines the key subjects of research unit

effect Social Sciences
advertisement Social Sciences
advertising Social Sciences
consumer Social Sciences
development Social Sciences
Risk communication Business & Economics
Costs and Cost Analysis Medicine & Life Sciences
perception Social Sciences

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Publications 1991 2017

  • 13 Article
  • 2 Chapter
  • 1 Conference contribution
  • 1 Comment/debate
1 Citations

Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices?

Hartmann, M., Cash, S. B., Yeh, C. H., Landwehr, S. C. & McAlister, A. R. Oct 1 2017 In : Appetite. 117, p. 247-254 8 p.

Research output: Contribution to journalArticle

Child Behavior
Logistic Models
Costs and Cost Analysis

Genetic engineering, genetic modification, or agricultural biotechnology: does the term matter?

Zahry, N. R. & Besley, J. C. Jul 16 2017 In : Journal of Risk Research. p. 1-16 16 p.

Research output: Contribution to journalArticle

Genetic engineering
genetic engineering
Costs and Cost Analysis
Conjoint analysis
Location Directories and Signs