Advertising and Public Relations

Profile The profile is based on mining the text of the scientific documents related to the associated experts. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
social media Social Sciences
Websites Engineering & Materials Science
Communication Engineering & Materials Science
communication Social Sciences
Internet Engineering & Materials Science
Multitasking Engineering & Materials Science
Industry Engineering & Materials Science

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Publications 1986 2018

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

Mundel, J., Huddleston, P., Behe, B., Sage, L. & Latona, C. Jan 1 2018 In : Journal of Product and Brand Management. 27, 2, p. 146-157 12 p.

Research output: Contribution to journalArticle

Marketing
Decision making
Branding
Predictors
Hedonism

Assertive communication about others’ smoking and vaping in public venues: Results from a National Survey of US adults

Bigman, C. A., Mello, S., Sanders-Jackson, A. & Tan, A. S. L. Dec 1 2018 In : Addictive Behaviors. 87, p. 196-199 4 p.

Research output: Contribution to journalArticle

Smoke
Smoking
Communication
Tobacco Products
Restaurants
social media
content analysis
poster
adolescent
social attraction