Advertising and Public Relations

Profile The profile is based on mining the text of the scientific documents related to the associated experts. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Communication Business & Economics
Risk communication Business & Economics
newspaper Social Sciences
Costs and Cost Analysis Medicine & Life Sciences
Economics Business & Economics
Retailers Business & Economics
Conjoint analysis Business & Economics
Disclosure Business & Economics

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Publications 1991 2017

  • 13 Article
  • 2 Chapter
  • 1 Conference contribution
  • 1 Comment/debate
1 Citations

Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices?

Hartmann, M., Cash, S. B., Yeh, C. H., Landwehr, S. C. & McAlister, A. R. Oct 1 2017 In : Appetite. 117, p. 247-254 8 p.

Research output: Research - peer-reviewArticle

Child Behavior
Logistic Models
Costs and Cost Analysis

Genetic engineering, genetic modification, or agricultural biotechnology: does the term matter?

Zahry, N. R. & Besley, J. C. Jul 16 2017 (Accepted/In press) In : Journal of Risk Research. p. 1-16 16 p.

Research output: Research - peer-reviewArticle

Agricultural biotechnology
Genetic engineering
Genetic modification
genetic engineering
Conjoint analysis
Consumer evaluation
Costs and Cost Analysis