Advertising and Public Relations

Profile The profile is based on mining the text of the scientific documents related to the associated experts. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Marketing Engineering & Materials Science
Telemedicine Medicine & Life Sciences
Websites Engineering & Materials Science
Communication Engineering & Materials Science
Internet Engineering & Materials Science
Industry Engineering & Materials Science
Research Medicine & Life Sciences
Text Messaging Medicine & Life Sciences

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Publications 1986 2018

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

Mundel, J., Huddleston, P., Behe, B., Sage, L. & Latona, C. Jan 1 2018 In : Journal of Product and Brand Management. 27, 2, p. 146-157 12 p.

Research output: Contribution to journalArticle

Decision making
social media
content analysis
social attraction
1 Citations

Consumer perceptions, attitudes, and purchase behavior with landscape plants during real and perceived drought periods

Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T. & Fernandez, R. T. Jan 1 2018 In : HortScience. 53, 1, p. 49-54 6 p.

Research output: Contribution to journalArticle

consumer attitudes
ornamental plants
water conservation