Sustainability to support end-to-end value chains: The role of supply chain management

David J. Closs, Cheri Speier, Nathan Meacham

    Research output: Research - peer-reviewArticle

    • 101 Citations

    Abstract

    Many firms are increasing their focus on sustainability. However, this focus has primarily emphasized environmentalism and ethics. Enterprise value chains must develop and support a broader sustainability perspective to ensure that its consumer, business, supply chain, community and environmental relationships and interactions remain viable. Using public documents and Internet sites of major global firms, this article suggests a framework to define the dimensions of sustainability and the categories of initiatives within each dimension. The article then offers examples regarding how major firms are implementing each sustainability dimension to enhance their competitiveness. Building on the framework, the article illustrates the sustainability initiatives applied by different categories of sustainability leaders.

    LanguageEnglish (US)
    Pages101-116
    Number of pages16
    JournalJournal of the Academy of Marketing Science
    Volume39
    Issue number1
    DOIs
    StatePublished - 2011

    Profile

    Supply chain management
    Value chain
    Sustainability
    Interaction
    Supply chain
    Environmentalism
    Competitiveness
    World Wide Web

    Keywords

    • Environmental
    • Ethics
    • Sustainability dimensions
    • Sustainability leadership

    ASJC Scopus subject areas

    • Business and International Management
    • Economics and Econometrics
    • Marketing

    Cite this

    Sustainability to support end-to-end value chains : The role of supply chain management. / Closs, David J.; Speier, Cheri; Meacham, Nathan.

    In: Journal of the Academy of Marketing Science, Vol. 39, No. 1, 2011, p. 101-116.

    Research output: Research - peer-reviewArticle

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