Sustainability to support end-to-end value chains: The role of supply chain management

David J. Closs, Cheri Speier, Nathan Meacham

Research output: Contribution to journalArticle

  • 107 Citations

Abstract

Many firms are increasing their focus on sustainability. However, this focus has primarily emphasized environmentalism and ethics. Enterprise value chains must develop and support a broader sustainability perspective to ensure that its consumer, business, supply chain, community and environmental relationships and interactions remain viable. Using public documents and Internet sites of major global firms, this article suggests a framework to define the dimensions of sustainability and the categories of initiatives within each dimension. The article then offers examples regarding how major firms are implementing each sustainability dimension to enhance their competitiveness. Building on the framework, the article illustrates the sustainability initiatives applied by different categories of sustainability leaders.

LanguageEnglish (US)
Pages101-116
Number of pages16
JournalJournal of the Academy of Marketing Science
Volume39
Issue number1
DOIs
StatePublished - 2011

Profile

Supply chain management
Value chain
Sustainability
Interaction
Supply chain
Environmentalism
Competitiveness
World Wide Web

Keywords

  • Environmental
  • Ethics
  • Sustainability dimensions
  • Sustainability leadership

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Sustainability to support end-to-end value chains : The role of supply chain management. / Closs, David J.; Speier, Cheri; Meacham, Nathan.

In: Journal of the Academy of Marketing Science, Vol. 39, No. 1, 2011, p. 101-116.

Research output: Contribution to journalArticle

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